/* ── RESET & BASE ─────────────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --ink: #0e0e0d;
  --ink2: #2a2a28;
  --ink3: #4a4a47;
  --ghost: #8a8a85;
  --rule: rgba(255,255,255,0.10);
  --rule-light: rgba(0,0,0,0.10);
  --paper: #f5f3ee;
  --paper2: #ece9e2;
  --bg: #f5f3ee;
  --red: #c0392b;
  --red-l: #fcebeb;
  --red-t: #a32d2d;
  --amber: #b8860b;
  --amber-l: #fdf8ed;
  --amber-t: #854f0b;
  --green: #2d6a2d;
  --green-l: #edf7ed;
  --blue: #185fa5;
  --blue-l: #eaf3fb;
  --serif: 'DM Serif Display', Georgia, serif;
  --sans: 'DM Sans', system-ui, sans-serif;
}

html { scroll-behavior: smooth; }

body {
  font-family: var(--sans);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.7;
  font-size: 16px;
  font-weight: 300;
  -webkit-text-size-adjust: 100%;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

/* ── LAYOUT ────────────────────────────────────────────────────────────── */
.container { max-width: 760px; margin: 0 auto; padding: 0 1.5rem; }
.container-wide { max-width: 1000px; margin: 0 auto; padding: 0 1.5rem; }

/* ── NAV ───────────────────────────────────────────────────────────────── */
.nav {
  position: sticky; top: 0; z-index: 100;
  background: var(--ink);
  border-bottom: 0.5px solid var(--rule);
  padding: 1.1rem 0;
}
.nav-inner {
  max-width: 1000px; margin: 0 auto; padding: 0 1.5rem;
  display: flex; align-items: center; justify-content: space-between;
}
.brand {
  font-family: var(--sans); font-size: 13px; font-weight: 500;
  letter-spacing: .1em; text-transform: uppercase; color: var(--paper);
}
.nav-links { display: flex; align-items: center; gap: 2rem; }
.nav-links a { font-size: 13px; color: rgba(245,243,238,.7); transition: color .15s; }
.nav-links a:hover { color: var(--paper); }
.nav-cta {
  font-size: 12px; font-weight: 500; padding: 7px 16px;
  border-radius: 4px; background: var(--red); color: #fff;
  transition: opacity .15s;
}
.nav-cta:hover { opacity: .85; }
.nav-toggle { display: none; background: none; border: none; color: var(--paper); font-size: 20px; cursor: pointer; }
.mobile-menu {
  display: none; flex-direction: column; gap: 0;
  background: var(--ink2); border-bottom: 0.5px solid var(--rule);
}
.mobile-menu a {
  padding: 1rem 1.5rem; font-size: 15px; color: rgba(245,243,238,.85);
  border-bottom: 0.5px solid var(--rule);
  display: block;
}
.mobile-menu.open { display: flex; }

/* ── HERO ──────────────────────────────────────────────────────────────── */
.hero {
  background: var(--ink);
  padding: 5rem 0 0;
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute; inset: 0;
  background: repeating-linear-gradient(0deg, transparent, transparent 39px, rgba(255,255,255,.03) 39px, rgba(255,255,255,.03) 40px),
              repeating-linear-gradient(90deg, transparent, transparent 39px, rgba(255,255,255,.03) 39px, rgba(255,255,255,.03) 40px);
}
.hero .container { position: relative; z-index: 1; padding-bottom: 5rem; }
.eyebrow {
  display: inline-block; font-size: 11px; font-weight: 500;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ghost);
  border: 0.5px solid rgba(255,255,255,.15); padding: 4px 12px;
  border-radius: 2px; margin-bottom: 2rem;
}
.hero h1 {
  font-family: var(--serif); font-size: clamp(32px, 5.5vw, 56px);
  font-weight: 400; line-height: 1.12; color: var(--paper);
  margin-bottom: 1.25rem; max-width: 620px;
}
.hero h1 em { font-style: italic; color: #c87060; }
.hero-sub {
  font-size: 17px; color: rgba(245,243,238,.65); line-height: 1.75;
  max-width: 540px; margin-bottom: 2rem; font-weight: 300;
}
.hook-stack {
  display: flex; flex-direction: column; gap: 8px;
  margin-bottom: 2.5rem; padding-left: 1rem;
  border-left: 2px solid var(--red);
}
.hook {
  font-family: var(--serif); font-size: 15px;
  font-style: italic; color: rgba(245,243,238,.7);
}
.hero-cta-row { display: flex; align-items: center; gap: 1.25rem; flex-wrap: wrap; }
.hero-rule { height: 4px; background: var(--red); width: 100%; }

/* ── BUTTONS ───────────────────────────────────────────────────────────── */
.btn-primary {
  display: inline-flex; align-items: center; gap: 6px;
  font-family: var(--sans); font-size: 14px; font-weight: 500;
  padding: 12px 24px; border-radius: 4px;
  background: var(--red); color: #fff;
  transition: opacity .15s, transform .15s;
}
.btn-primary:hover { opacity: .88; transform: translateY(-1px); }
.btn-ghost {
  display: inline-flex; align-items: center;
  font-size: 14px; color: rgba(245,243,238,.65);
  transition: color .15s;
}
.btn-ghost:hover { color: var(--paper); }

/* ── STATS STRIP ───────────────────────────────────────────────────────── */
.stats-strip {
  background: var(--ink2);
  border-bottom: 0.5px solid rgba(255,255,255,.08);
  padding: 2rem 0;
}
.stats-grid {
  display: grid; grid-template-columns: repeat(4,1fr);
  gap: 1px; background: rgba(255,255,255,.08);
}
.stat {
  background: var(--ink2); padding: 1.5rem 1rem; text-align: center;
}
.stat-n {
  font-family: var(--serif); font-size: 28px; color: var(--paper);
  display: block; line-height: 1; margin-bottom: 6px;
}
.stat-l { font-size: 12px; color: var(--ghost); line-height: 1.4; }

/* ── SECTIONS ──────────────────────────────────────────────────────────── */
.section { padding: 5rem 0; border-bottom: 0.5px solid var(--rule-light); }
.section-label {
  font-size: 10px; font-weight: 500; letter-spacing: .16em;
  text-transform: uppercase; color: var(--ghost); margin-bottom: 1rem; display: block;
}
.section-label.light { color: rgba(245,243,238,.4); }
.section-title {
  font-family: var(--serif); font-size: clamp(24px,3.5vw,34px);
  font-weight: 400; color: var(--ink); line-height: 1.2; margin-bottom: 1.25rem;
}
.section-title.light { color: var(--paper); }
.section-body { font-size: 15px; color: var(--ink3); line-height: 1.8; max-width: 580px; }

/* ── DARK SECTION ──────────────────────────────────────────────────────── */
.dark-section { background: var(--ink); border-bottom: none; }
.dark-section .section-title { color: var(--paper); }

/* ── TRIGGERS ──────────────────────────────────────────────────────────── */
.trigger-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 10px; margin-top: 2rem;
}
.trigger-card {
  border-radius: 6px; padding: 16px 18px;
  border: 0.5px solid var(--rule-light);
}
.trigger-card.fear { background: var(--red-l); border-color: #f09595; }
.trigger-card.urgency { background: var(--amber-l); border-color: #e0b44a; }
.trigger-card.authority { background: var(--blue-l); border-color: #85b7eb; }
.trigger-card.greed { background: var(--green-l); border-color: #97c459; }
.trigger-name {
  font-size: 12px; font-weight: 500; margin-bottom: 6px;
}
.fear .trigger-name { color: var(--red-t); }
.urgency .trigger-name { color: var(--amber-t); }
.authority .trigger-name { color: var(--blue); }
.greed .trigger-name { color: var(--green); }
.trigger-desc { font-size: 13px; color: var(--ink2); line-height: 1.6; margin-bottom: 8px; }
.trigger-ex { font-size: 11px; font-style: italic; color: var(--ink3); line-height: 1.5; }

/* ── TESTIMONIES ───────────────────────────────────────────────────────── */
.testimonies {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 12px; margin-top: 2rem;
}
.testimony {
  background: var(--ink2); border: 0.5px solid rgba(255,255,255,.08);
  border-radius: 6px; padding: 1.25rem;
}
.t-quote {
  font-family: var(--serif); font-style: italic;
  font-size: 14px; color: rgba(245,243,238,.8); line-height: 1.65; margin-bottom: .75rem;
}
.t-source { font-size: 12px; color: var(--ghost); }
.t-loss {
  display: inline-block; font-size: 11px; font-weight: 500;
  padding: 2px 8px; border-radius: 2px; margin-top: 6px;
  background: rgba(192,57,43,.15); color: #e07060;
}

/* ── PRODUCTS GRID ─────────────────────────────────────────────────────── */
.products-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 12px; margin-top: 2rem;
}
.product-card {
  background: #fff; border: 0.5px solid var(--rule-light);
  border-radius: 6px; padding: 1.25rem;
  transition: border-color .2s, box-shadow .2s;
}
.product-card:hover { border-color: rgba(0,0,0,.2); box-shadow: 0 4px 16px rgba(0,0,0,.06); }
.free-card { border-color: rgba(45,106,45,.3); }
.p-tag {
  display: inline-block; font-size: 11px; font-weight: 500;
  padding: 3px 8px; border-radius: 2px; margin-bottom: .75rem;
  background: var(--ink); color: var(--paper);
}
.free-card .p-tag { background: var(--green); }
.p-title { font-family: var(--serif); font-size: 17px; color: var(--ink); margin-bottom: 8px; line-height: 1.3; }
.p-desc { font-size: 13px; color: var(--ghost); line-height: 1.65; margin-bottom: 1rem; }
.p-link { font-size: 13px; color: var(--blue); font-weight: 500; transition: opacity .15s; }
.p-link:hover { opacity: .75; }

/* ── BUNDLE STRIP ──────────────────────────────────────────────────────── */
.bundle-strip {
  margin-top: 1.5rem; background: var(--ink); border-radius: 8px;
  padding: 2rem; display: flex; align-items: center;
  justify-content: space-between; gap: 2rem; flex-wrap: wrap;
}
.bundle-label {
  font-size: 10px; font-weight: 500; letter-spacing: .12em;
  text-transform: uppercase; color: var(--ghost); margin-bottom: .5rem;
}
.bundle-title { font-family: var(--serif); font-size: 20px; color: var(--paper); margin-bottom: .4rem; }
.bundle-desc { font-size: 13px; color: var(--ghost); }
.bundle-price-block { text-align: right; flex-shrink: 0; }
.bundle-was { font-size: 13px; color: var(--ghost); text-decoration: line-through; margin-bottom: .3rem; }
.bundle-price {
  font-family: var(--serif); font-size: 42px;
  color: var(--paper); line-height: 1; margin-bottom: .75rem;
}

/* ── RULES ─────────────────────────────────────────────────────────────── */
.rules-section { background: var(--paper2); }
.rules-list { margin-top: 1.5rem; }
.rule {
  display: flex; gap: 1.25rem; align-items: flex-start;
  padding: 1rem 0; border-bottom: 0.5px solid var(--rule-light);
}
.rule:last-child { border-bottom: none; }
.rule-n { font-size: 13px; font-weight: 500; color: var(--red); min-width: 28px; margin-top: 2px; }
.rule-t { font-size: 14px; color: var(--ink2); line-height: 1.65; }

/* ── FOOTER ────────────────────────────────────────────────────────────── */
.footer { background: var(--ink); padding: 2.5rem 0; }
.footer-inner {
  max-width: 1000px; margin: 0 auto; padding: 0 1.5rem;
  display: flex; align-items: center; justify-content: space-between;
  flex-wrap: wrap; gap: 1rem;
}
.footer-brand {
  font-size: 12px; font-weight: 500; letter-spacing: .1em;
  text-transform: uppercase; color: var(--ghost);
}
.footer-links { display: flex; gap: 1.5rem; }
.footer-links a { font-size: 12px; color: rgba(245,243,238,.4); transition: color .15s; }
.footer-links a:hover { color: var(--paper); }
.footer-note { font-size: 12px; color: rgba(138,138,133,.5); }

/* ── PAGE HEADER ───────────────────────────────────────────────────────── */
.page-header {
  background: var(--ink); padding: 4rem 0 3.5rem;
  border-bottom: 4px solid var(--red);
}
.page-header h1 {
  font-family: var(--serif); font-size: clamp(28px,4vw,44px);
  font-weight: 400; color: var(--paper); line-height: 1.2; margin-bottom: .75rem;
}
.page-header .lead { font-size: 16px; color: rgba(245,243,238,.65); max-width: 540px; line-height: 1.7; }

/* ── ABOUT PAGE ────────────────────────────────────────────────────────── */
.about-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; margin-top: 2.5rem;
}
.about-block h3 {
  font-family: var(--serif); font-size: 20px; margin-bottom: .75rem; color: var(--ink);
}
.about-block p { font-size: 14px; color: var(--ink3); line-height: 1.8; margin-bottom: 1rem; }
.mission-box {
  background: var(--ink); border-radius: 8px; padding: 2rem;
  margin: 2.5rem 0;
}
.mission-box p {
  font-family: var(--serif); font-size: 20px; color: var(--paper);
  line-height: 1.55; font-style: italic;
}

/* ── PRODUCTS PAGE ─────────────────────────────────────────────────────── */
.products-full { display: flex; flex-direction: column; gap: 2rem; margin-top: 2rem; }
.product-full {
  border: 0.5px solid var(--rule-light); border-radius: 8px;
  padding: 2rem; background: #fff;
  display: grid; grid-template-columns: 1fr auto; gap: 2rem; align-items: start;
}
.pf-tag {
  display: inline-block; font-size: 11px; font-weight: 500;
  padding: 3px 8px; border-radius: 2px; margin-bottom: .75rem;
}
.pf-tag.free { background: var(--green); color: #fff; }
.pf-tag.paid { background: var(--ink); color: var(--paper); }
.pf-tag.bundle { background: var(--red); color: #fff; }
.pf-title { font-family: var(--serif); font-size: 22px; color: var(--ink); margin-bottom: .5rem; }
.pf-sub { font-size: 13px; color: var(--ghost); margin-bottom: 1rem; font-style: italic; }
.pf-body { font-size: 14px; color: var(--ink3); line-height: 1.75; }
.pf-includes { margin-top: 1rem; }
.pf-includes li {
  font-size: 13px; color: var(--ink3); list-style: none;
  padding: 5px 0; border-bottom: 0.5px solid var(--rule-light);
  display: flex; gap: 8px;
}
.pf-includes li::before { content: '✓'; color: var(--green); font-weight: 700; }
.pf-price-block { text-align: right; flex-shrink: 0; }
.pf-price {
  font-family: var(--serif); font-size: 32px; color: var(--ink);
  display: block; margin-bottom: .5rem;
}
.pf-was { font-size: 12px; color: var(--ghost); text-decoration: line-through; margin-bottom: .75rem; }

/* ── BLOG PAGE ─────────────────────────────────────────────────────────── */
.blog-grid { display: flex; flex-direction: column; gap: 0; margin-top: 2rem; }
.blog-post {
  padding: 1.75rem 0; border-bottom: 0.5px solid var(--rule-light);
  display: grid; grid-template-columns: 1fr auto; gap: 1.5rem; align-items: start;
}
.blog-post:last-child { border-bottom: none; }
.post-tag {
  display: inline-block; font-size: 10px; font-weight: 600;
  letter-spacing: .08em; text-transform: uppercase;
  padding: 3px 8px; border-radius: 20px; margin-bottom: .6rem;
  background: var(--red-l); color: var(--red-t);
}
.post-title {
  font-family: var(--serif); font-size: 20px; color: var(--ink);
  line-height: 1.3; margin-bottom: .5rem;
}
.post-title a:hover { color: var(--red); }
.post-excerpt { font-size: 14px; color: var(--ink3); line-height: 1.7; }
.post-meta { font-size: 12px; color: var(--ghost); margin-top: .5rem; }
.post-read {
  font-size: 12px; color: var(--blue); font-weight: 500; white-space: nowrap; margin-top: 4px;
}

/* ── ANIMATIONS ────────────────────────────────────────────────────────── */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s ease, transform .6s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }

/* ── RESPONSIVE ────────────────────────────────────────────────────────── */
@media (max-width: 700px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .stats-grid { grid-template-columns: 1fr 1fr; }
  .trigger-grid { grid-template-columns: 1fr; }
  .testimonies { grid-template-columns: 1fr; }
  .products-grid { grid-template-columns: 1fr; }
  .bundle-strip { flex-direction: column; }
  .bundle-price-block { text-align: left; }
  .about-grid { grid-template-columns: 1fr; gap: 2rem; }
  .product-full { grid-template-columns: 1fr; }
  .pf-price-block { text-align: left; }
  .hero-cta-row { flex-direction: column; align-items: flex-start; }
  .footer-inner { flex-direction: column; gap: 1.5rem; }
  .footer-links { flex-wrap: wrap; gap: 1rem; }
}
@media (max-width: 480px) {
  .hero { padding: 3.5rem 0 0; }
  .section { padding: 3.5rem 0; }
  .hero h1 { font-size: 28px; }
}